Ad Standards

Ad Standards helps to ensure the integrity and viability of advertising through industry self-regulation. It also administers the Canadian Code of Advertising Standards. This code sets the criteria for acceptable advertising and forms the basis for the review and adjudication of consumer and advertising disputes.

To file a complaint with Ad Standards, visit Ad Standards.


Canadian Anti-Fraud Centre (CAFC)

The CAFC is Canada’s central repository for data, intelligence and resource material about fraud. The CAFC provides information to assist citizens, businesses, law enforcement and governments in Canada and around the world. The CAFC’s primary goals are prevention through education and awareness, disruption of criminal activities, dissemination of intelligence, support to law enforcement, and strengthening partnerships between the private and public sectors with the aim of maintaining Canada’s strong economic integrity.

To report an incident to the CAFC, visit Canadian Anti-Fraud Centre.

The Canadian Association of Broadcasters (CAB)

CAB is the national voice of Canada’s private broadcasters, representing the vast majority of Canadian programming services, including private radio and television stations, networks, specialty, pay and pay-per-view services. The goal of the CAB is to represent and advance the interests of Canada’s private broadcasters in the social, cultural and economic fabric of the country.


Canadian Broadcast Standards Council (CBSC)

The CBSC is an independent, non-governmental organization created by the Canadian Association of Broadcasters (CAB) to administer standards established by its members, Canada’s private broadcasters. The CBSC administers seven industry codes covering various issues relating to ethics, violence on television, equitable portrayal, journalistic ethics, cross-media ownership, and pay television. These codes set the guidelines for television and radio programming. The CBSC’s role is to promote self-regulation in programming matters by Canada’s private-sector broadcasters. The CBSC provides recourse for members of the public who have a complaint about the application of the industry’s Codes and standards.


Canadian Wireless Telecommunications Association (CWTA)

The CWTA is an industry association for some of Canada’s wireless carriers.

The CWTA also administers the Short Code text (SMS) program. This is the process under which consumers can receive commercial text messages (also known as “premium text messages”) on their cell phones. The CWTA has created the www.txt.ca website, which contains full details of the program and related information about text messaging.